Many people start up CPA marketing and then realize it is harder then they expected. It might be not their fault that they do not achieve huge success in the beginning. CPA marketing is all about numbers and offers. Internet marketing is a numbers’ game and you need to get them right. But also, you have to learn the right methods to pick the most profitable CPA offers to maximize your revenue. The truth is that it is more than likely your first few offers you are running are going to flop. But you need to have enough patience to keep on going and test each and every campaign until you find the one that works for you. Here are some tips to help you cut down the time it takes you to find the perfect CPA marketing offers and methods.
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Relevancy
It is a common mistake starting up CPA marketers make that they do not choose a relevant offer for their advertising methods. Ensure if you are promoting an offer on channels it is going to be seen by people who are especially looking for that, and not something similar. It is going to increase your conversion rates. For example if you are running a dating website for men there is no point putting up an offer that offers men beauty products, as they are not closely related. But if you are including a free website giving them dating advice they are more likely to be interested.
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Network earnings
To make sure you are starting to promote the best converting CPA offers you need to have a look at the network earnings. It is usually displayed in your affiliate area and says: EPC. EPC stands for earnings per click, and the higher the amount is the more profitable to offer is for other affiliates promoting the offer. It is although not a guarantee that you will earn the same amount per click.
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The level of involvement
There are three levels of involvement associated with CPA marketing campaigns. There are some easy to convert offers, like email or zip submits, but the payout on these is lower as well. The medium involvement offers are usually the mobile offers that offer downloads, apps or games. And the highest paying ones are the ones that make people take out their credit cards and buy something or participate in a free trial. You are going to see that the more action an offer requires from the visitor the higher the payout is, but the more traffic is needed to get a conversion.
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Tracking and tweaking
After you have set up some CPA marketing campaigns you will have to start testing them. If you think you can just set up and go, you are not going to make any money. It is only possible for advanced CPA marketers. Sometimes changing only one word can make a huge difference, so make sure you have a tracking system in place.
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